Schnydär
CEO and owner since 2011. Transforming a production business into a creative business partner.
Personal Branding · Switzerland
A clear personal brand. Without becoming louder.
For leaders and entrepreneurs who want to be visible without constantly putting themselves on display.
Personal Branding
Clarity before visibility.
A personal brand is not built by publishing as often as possible. It begins with clarity: What do I stand for? Which topics genuinely belong to me? How should my personality, leadership role and company connect?
From there, we create a position that provides direction both inside and outside the organisation. Visibility is not the goal itself, but a clear expression of experience, convictions and responsibility.
- Positioning and personal role
- Credible areas of expertise
- Professional narrative and turning points
- Presence, language and tone
- LinkedIn, media and speaking
- Connecting person and corporate brand
Personal Branding
This is not about self-promotion.
Good personal branding does not make someone appear artificially larger. It makes their experience, convictions and perspective easier to understand.
The goal is not permanent visibility, but a consistent profile that remains credible even when nothing is being published.
Personal Branding
Grounded in entrepreneurship, brands and technology.
I have led Schnydär as CEO and owner since 2011. My work spans companies, brands and transformation, and I co-founded Switzerland’s first augmented reality platform.
Experience from podcasts, media and educational formats complements my daily practice across leadership, communication and emerging technologies.
Practice
Experience grounded in real responsibility.
Companies
Partner and co-founder of several companies, including Switzerland’s first augmented reality platform.
Boards
Board member at Wirtschaftsforum Oberwallis; former board member at Leuk Tourismus.
Knowledge
Guest lecturer at HES-SO Valais-Wallis for digital marketing and emerging technology.
Process
How the collaboration starts.
Situation
We clarify what genuinely needs to change and why the question matters now.
Perspectives
Assumptions, tensions and different views of the future become visible.
Priorities
Insights are translated into understandable decisions and ownership.
Right format
One conversation, a workshop, a project or a mandate – only what the task requires.
Frequently asked questions
Frequently asked questions
How does personal branding differ from corporate branding?
Corporate branding defines the identity of an organisation. Personal branding makes an individual’s perspective and expertise visible. The two should reinforce each other without becoming identical.
Do I need to post on LinkedIn all the time?
No. Visibility can be built through different channels. A clear profile, appropriate formats and a sustainable rhythm matter more than frequency alone.
Who is this work intended for?
Leaders, entrepreneurs and people in public or strategic roles whose personal presence is becoming an increasingly important part of their professional responsibility.
Related topics
First exchange
Clarify your profile.
If role, topics and intended impact do not yet form a clear whole, an outside perspective can help.