People first.
Strategy must happen bottom-up, otherwise it will never be truly lived as culture.
PersonalEntrepreneur · Creative · Future translator
Shape tomorrow’s future today.
With enthusiasm and innovation.
I have led Schnydär since 2011. Since then, more companies, mandates and projects have followed. I am interested in what happens when creativity, technology and responsibility come together.
Ideas · Clarity · ProgressGampel · Valais
Change does not start with technology.
What drives me.
Entrepreneurship from experience.
I grew up in a Valais family business and witnessed how work, markets and responsibility change – and how illuminated signs and vehicle lettering became a creative business partner.
I am not interested in whichever trend is loudest. I am interested in what actually moves a company forward, and in the roles people, creativity and technology play.
What guides me
Convictions that last.
Values as the basis of the brand.
LEADERSHIP IS THE HUMAN TRANSLATION OF THE BRAND INTO VALUES, BEHAVIOUR AND CULTURE.
ConsideredEnergy for change.
A good idea becomes valuable when it inspires people and makes progress possible.
InspiringWhere I contribute
Share experience. Translate the future.
Change & orientation
When business model, brand, culture or technology need to be reconsidered together.
Transformation advisory Advisory · ChangePersonal branding for leaders
Connect positioning, areas of expertise and visibility so the person, role and organisation align credibly.
Explore personal branding Positioning · VisibilityCreativity & technology
What AI, immersive media and new tools change – and what must remain human.
Agency consulting & AI Impulse · ContextFuture visions & exchange
Workshops, Future Flight, advisory boards or keynotes – whatever best serves the subject.
Board & advisory mandates Workshop · DialogueExperience
Not from a distance.
I know growth, responsibility, detours and change from my own everyday work.
Companies
CEO & ownerSchnydär / Schnyder WerbungCreative agency, brand and business development.
Partner & co-founderFutura TerramProducts and ideas from the nature park.
Partner & co-founderFreshFruits Content CreationPhotography, film and content for digital channels.
Partner & co-founderFuture Flight AGFuture visions for brands and companies.
Partner & co-founderwireon gmbhSoftware where development and design come together.
Partner & co-founderCivaraDigital municipal assistance.
Mandates
Guest lecturer Digital Marketing / ARHES-SO Valais-WallisConnecting new technologies with real-world practice.
Partner & co-founderXtend interactiveCo-founder of Switzerland’s first augmented reality platform.
Freelance mandateValais/Wallis Film CommissionMandate for the Canton of Valais Culture Service.
Board memberLeuk TourismusTourism, art and culture in Valais.
Engagement
Book · 2026
The last advertising agency in the world
Why production loses value, but orientation does not. A guide for creatives and marketing teams that want to remain relevant in the age of AI.
- Positioning & offering
- Leadership & internal communication
- AI roles & five-year plan
Read the book as a PDF.
Leave your contact details. Once registered, your personal book download will be unlocked immediately.
Audiobook
The last advertising agency in the world – as an audiobook.
Listen to the German-language audiobook directly here.
Media
People. Stories. Exchange.
Conversations that prefer listening closely to making loud claims.
Insights
Work can be serious. But never lifeless.
A good conversation still costs nothing.
What do you want to move forward?
Do not start by telling me which service you need. Tell me what needs to change.