Schnydär
CEO and owner since 2011. Transforming a production business into a creative business partner.
Agency consulting & AI transformation
Helping agencies transform and stay relevant.
Production is becoming faster, client expectations are shifting and AI is changing roles, processes and offerings. Leadership, trust and clear positioning remain essential.
Agency consulting & AI transformation
I know these questions from the inside.
I have led Schnydär since 2011. The Valais family business came from signs and vehicle graphics and evolved into a creative business partner. That journey affected the offering, capabilities, leadership, collaboration and our own understanding of an agency’s role.
I therefore approach agency consulting with respect for the real tension between client work, team, utilisation and the future – not with a ready-made operating model.
- Positioning and future-ready offering
- Leadership, roles and internal communication
- AI rules, processes and quality
- Advisory versus production
- Client relationships and marketing leadership
- Future vision and prioritised development
Agency consulting & AI transformation
Four fields of agency development.
When production becomes interchangeable, an agency must understand the value it creates beyond individual deliverables. A new positioning remains ineffective if roles, decisions and behaviours stay the same.
AI is neither a business model on its own nor only an efficiency tool. It changes who does which work, how quality is judged and where advisory creates value.
Agency consulting & AI transformation
From production supplier to orientation partner.
In “The Last Advertising Agency in the World”, I explore why production loses value while orientation does not. Positioning, leadership, internal communication, AI roles and a five-year view can provide a starting point for practical agency work.
The entry point may be a strategic conversation with owners, a workshop with key people or a time-limited engagement. The solution needs to fit the agency’s size, culture, clients and ambition.
Practice
Experience grounded in real responsibility.
Companies
Partner and co-founder of several companies, including Switzerland’s first augmented reality platform.
Boards
Board member at Wirtschaftsforum Oberwallis; former board member at Leuk Tourismus.
Knowledge
Guest lecturer at HES-SO Valais-Wallis for digital marketing and emerging technology.
Process
How the collaboration starts.
Situation
We clarify what genuinely needs to change and why the question matters now.
Perspectives
Assumptions, tensions and different views of the future become visible.
Priorities
Insights are translated into understandable decisions and ownership.
Right format
One conversation, a workshop, a project or a mandate – only what the task requires.
Frequently asked questions
Frequently asked questions
Is this only for traditional advertising agencies?
The focus is on creative, marketing and communications agencies. Internal marketing and creative teams may also fit.
Is the consulting mainly about AI?
No. AI is an important driver, but the decisive questions often concern positioning, offering, leadership and the agency’s client role.
Does the agency need a clear strategy already?
No. A diffuse starting point is often the reason for the conversation. What matters is the willingness to challenge existing assumptions.
Related topics
First exchange
Which agency do you want to be in five years?
We will structure the starting point and assess whether a strategic conversation, a workshop or a deeper engagement is most useful.