Schnydär
CEO and owner since 2011. Transforming a production business into a creative business partner.
Advisory & mandates · Switzerland
Clarity and momentum for Swiss businesses.
When a company needs to evolve, the next idea is rarely the missing piece. The harder task is turning possibilities into direction and connecting strategy, culture, brand and technology.
Advisory & mandates
Not from a distance.
I have led Schnydär as CEO and owner since 2011. The Valais family business evolved from signs and vehicle graphics into a creative business partner. Other ventures followed, including Future Flight, wireon and Civara.
Depending on the question, I contribute as a strategic counterpart, in workshops and projects, or through a board or advisory mandate. The format follows the situation, never the other way around.
Four entry points
Where my experience can help.
01
Board & advisory mandates
Entrepreneurial perspective for boards navigating transformation, brand and technology.
Explore topic02Personal branding for leaders
Connecting positioning, areas of expertise and credible visibility for leaders.
Explore topic03Transformation advisory
Connecting business model, brand, culture, leadership and technology into clear direction.
Explore topic04Agency consulting & AI
Developing agencies across positioning, leadership, client role and AI.
Explore topicAdvisory & mandates
Collaboration without a fixed playbook.
We start with one question: what genuinely needs to change? Only then do we decide whether a strategic conversation, a workshop, a project or a longer mandate makes sense. I contribute questions, patterns and experience. Decisions stay with the people accountable for the business.
Practice
Experience grounded in real responsibility.
Companies
Partner and co-founder of several companies, including Switzerland’s first augmented reality platform.
Boards
Board member at Wirtschaftsforum Oberwallis; former board member at Leuk Tourismus.
Knowledge
Guest lecturer at HES-SO Valais-Wallis for digital marketing and emerging technology.
Process
How the collaboration starts.
Situation
We clarify what genuinely needs to change and why the question matters now.
Perspectives
Assumptions, tensions and different views of the future become visible.
Priorities
Insights are translated into understandable decisions and ownership.
Right format
One conversation, a workshop, a project or a mandate – only what the task requires.
Frequently asked questions
Frequently asked questions
Who is this work for?
Owners, executive teams, leaders, agencies and boards in Switzerland. The specific challenge matters more than company size.
What formats do you work in?
Strategic conversations, workshop series, clearly scoped advisory projects or longer-term mandates. The format is chosen after an initial conversation.
Do you use a standard transformation model?
No. Models can structure a situation, but they do not replace context or accountability. The approach is built around the actual task.
Related topics
First exchange
What needs to change?
If you need an entrepreneurial outside perspective, start by telling me about the situation – not the service you think you need.